ITrade Handels GmbH


ITrade – the two main key words of the company are already included in this word: "IT" - all the products from the field of Information Technology and the word "trade" - from the English "business and trade”, as an essential core function of the company.

ITrade is a wholesaler and distributor whose customers are special dealers, partners of cooperations, system builders, online traders as well as retailers and discounters.

Who we are

We are a world-wide acting wholesaler specialised in the ranges digital photography, SDA, gaming products, smartphones, IT and multimedia as well as digital home entertainment.

What we do

We supply with professional competence and a personal support to the world-wide reseller markets as well as the national wholesale, retail and specialist retailer markets.

Our strength

Determination confirms our actions because “we want to be the best". We act quickly and skillfully in the market and follow current trends. As a team, we understand the relationship between ITrade, suppliers and customers - sporty and fair.




staff members


Cups of coffee a month

Our development

2005 Founded by Marco Reitberger as „ITrade Handels e.K“ (legal status: „legal trader“) as a wholesaler for IT and multimedia products with registered office in Salzweg.
2006 Move to rented premises in Salzweg together with the 1st employee. Our logistics had still been outsourced to an external service provider.
2006 - 2008 Extension of the product range by GPS based navigation devices, digital home entertainment and gaming products. More and more bulk buyers (e.g. discounters) become customers.
2009 Move to new hired premises with office and warehouse. Start with international business in Europe.
2010 Extension of the product range by small household appliances (SDA).
2011 Starting with native speakers taking care of several focus countries.
2012 Additional product line: smartphones / telecommunication
2013 Move to the own and newly constructed company building with office and logistics centre situated directly near the highway.
2015 Beginning with worldwide trading in more than 35 countries. On 1st April 2015 we celebrated our 10th anniversary.
2016 Conclusion of the license agreement for BLAUPUNKT sewing machines.
2017 Product range expansion with the product areas of power tools and elctrical garden tools. Takeover of the company alfda as own brand and manufacturer of air purifiers and allergy bedding
2019 Moving into the extension of our company building. An additional warehouse for imported goods from Asia and a office space for 12 additional employees is being built in construction-phase 2.
2020 We are celebrating our 15 years anniversary and close the fiscal year as most successful year in the comapanys history with a turnover of over 58 Mio. Euro.
2021 The hype for home office solutions and gaming products caused by COVID-19 again brought us once more record sales. We once again close the business year with a record result of almost 75 million euros in turnover.
2024 Change of company form into ITrade Handels GmbH

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